From the Praetor's Office - The psychology of a flood victim October 26 2015, 0 Comments

From the Praetor’s Office-The psychology of a flood victim:

Living in denial is not a rational strategy, and those that do, usually suffer damage and loss the most; over the last six months we at Praetorian Disaster Supply have noticed a disturbing pattern of behavior from many of the potential victims of flooding that contact us, most are at imminent risk of flooding.  One caller contacted us on Labor Day weekend, 2015, during record setting flooding in the Houston Metropolitan area.  The caller from LaPorte, Texas advised that his business had been flooded at least 5 previous times and although he was not flooding at the moment he anticipated it would occur over the next 24 hours.  The caller went on to state that he lost 100K in inventory, and loss of business, due to the last flood.  The caller then described his flooding problem and I advised that we are confident that Praetorian could solve his problem with ease, the caller appeared satisfied with our suggestions and strategies. 

Here is where the conversation takes a peculiar turn, after the caller stated he anticipated flooding to occur in a matter of hours he advised that he would “wait and see”  an odd position, because as he stated, his business was predisposed to flooding and in fact flooded on 5 previous occasions.  I advised the caller that once flooding has started there is little we could do to stop it, he advised he understood.

At 0440 hours I received a phone call from a frantic man stating that he was receiving approximately 10” of dynamic (rushing water) through his showroom and he needed us to fortify his business immediately.  He further demanded that we arrive within the hour before it got worse.  The caller was the LaPorte business owner from the previous day.  I advised the caller that I could dispatch a flood analyst but it is unlikely we could help at this point.  By the time we were on scene the caller had received 2 feet of stagnated water in his business, damaging his complete inventory.

This caller is in no way the exception, callers like this are the norm, so many take the “Wait and See” approach because they are either, in denial or, unwilling to assume the cost of preparation.  Remember $1.00 spent on preparation, offsets $9.00 spent on recovery, furthermore of the 75 Billion dollars spent annually on flood damage, only 20% is covered by insurance.  We can’t stress enough the importance of forward preparation, we fundamentally believe this to the extent that it is our core axiom “The only defense we have against flooding is preparation

Don’t be like the above caller, take a forward attitude of preparation and planning, it may ultimately save your life, property and give you peace of mind.